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Why Personal Branding?

Updated: Oct 2, 2021

by Alba Gomez, Founding Member, The Brilliant Foundation

People often think they don't have a personal brand or it doesn't matter if they don't have one.

But the truth is that we all have a personal brand. Whether you are in business for yourself, work in the corporate world or for any business. I like to define personal brand as what people think of when they hear your name.

It means identifying and communicating what makes you unique, relevant, and compelling so that you can reach your goals. Personal branding means using who you are to get what you want from life.

Personal Branding enhances your self-awareness. When you go through the Personal Branding process, you develop incredible self-understanding about what makes you unique, valuable, and powerful. It helps you optimize and flaunt your strengths. It requires you to be crystal clear on what you want to achieve and helps you set goals to get there.

Once you know what is unique and compelling about you, you can use that information to create visibility/presence to those people who will help you achieve your goals.

Photo : Alba Gomez on video : Authenticity on your Personal Brand

Personal Branding will help you differentiate yourself from everyone else who has your job title or who say they are in the same business as you. Because there is only one of you, but you need to become great at communicating that.

It creates wealth. Strong brands charge a premium for their products and services, and differentiated job seekers who know their value can command higher salaries.

Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. A strong authentic personal brand helps you become known for what you're good at, sets you apart from everyone else, and can position you as a niche expert.

How to get started in the personal branding process? I recommend you reflect in the following 5 areas:

Photo : Alba Gomez presenting on Studio 10

1. Your brand essence. Who are you? What makes you, you? The first step to creating your personal brand is reconnecting with who you are and actually getting to know and understand yourself completely.

We all think we know who we are, but from my experience when I ask people to define themselves without the labels or roles they hold, most people fail to do so.

Your self-image will determine the level of success you achieve in life, so no better way to start this process than by getting to know you at a deeper level.

2. Your presence. Your presence is the energy you create when you walk into a room. It will determine if people like you or not and it will affect the results you get in life and business.

Your presence and your body language do most of the ‘talking’ when you first meet someone.

Over 55% of the impressions we make are created through our body language. When your body language is not aligned with your words, you run the risk of not getting your message across.

3. Powerful impressions. Looking good is important. Not only because people will make assumptions about your capabilities and attention to detail based on what they see, but because there is a huge link between how you present yourself and how you see yourself.

You want to be able to show on the ‘outside’ how capable and intelligent you are. Make sure you are sharing a true story about who you are. Also, it is important that you leave people feeling elevated by their interactions with you.

Photo : Alba Gomez with Channel Nine

4. Consistency. Consistency is the key to earning people's respect and trust. It will allow people to recognize you. We buy from brands we like and trust. Trust is developed by aligning your message and impressions.

First, make sure you are clear on who you are and what you are about, then make sure you are consistently sharing it on social media, on your voicemail message, via email and so forth. People must get the essence of who you are no matter how they are interacting with you.

5. Your online personal brand.

You want to become a highly recognizable brand and communicate clearly who are you.

You want to convey your personality through your brand and stick with it all the way to create trust.

⭐ When you GOOGLE your name are you easily found?

⭐ Do you appear in image search and like what you see?

⭐ Do you have a piece of content that represents you?

⭐ Do you like your current profile image on your social media outlets?

⭐ Are your strengths and uniqueness clearly communicated?

⭐ Which online platforms are you visible on?

⭐ Which ones are you planning to be more visible on? How specifically?

You are unique. Make sure you spend time discovering what is unique about you and crafting a brand message that makes you feel proud to share it with the world. This will create a massive impact on the results you get in your life and business.

Your Brilliant Feedback

  1. After reading this article by Alba Gomez, have your thoughts changed about the concept of Personal Branding for yourself?

  2. Do you have an Online Personal Brand? Is it necessary for the line of work that you do?

  3. When can you start by communicating your authentic self and building your own Personal Brand?

Please scroll down and your comments in the box below.

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Alba Gomez is a presence and personal brand coach, keynote speaker, body language specialist and professional image consultant. Born in Colombia and based in Australia, she travels nationally and internationally for speaking, executive coaching, consulting and training.

Alba works with individuals and small groups right through to large corporations. She brings her client’s personal brand into line with their personal and professional roles, giving them the clarity and confidence to be and feel their best. Alba uses a unique, results-orientated approach, drawing on her 14 years of experience with systems and processes as an engineer.

She is fiercely passionate about helping people reconnect with who they are, so they can feel more confident and achieve great success.

Alba is a regular contributor on Australian TV, has published two e-books and shares her expertise on various online summits, magazines and websites internationally.

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